what's the wholesaler

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A wholesaler is a supply company that acts as a middleman between manufacturers and sellers. The wholesaler whom buying the products in bulk from manufacturers at a discount and sell them to business owners at a slight markup.

resale of new and used goods to retailers, to industrial, commercial, institutional or professional users, or to other wholesalers, or involves acting as an agent or broker in buying merchandise for, or selling merchandise to, such persons or companies. Wholesalers frequently physically assemble, sort, and grade goods in large lots,

A wholesaler doesn't typically sell products directly to end customers. But Retailer selling products directly to consumers at a retail price.